Choose the model that fits your market
Start with the structure that fits your team, market and ambitions. You can begin with a platform setup and later add data products, integrations or a broader partner model.
Build or Upgrade Your Automotive Auction Business
CarGenius gives you the technology, workflows and operational know-how to launch, modernise or scale a vehicle auction and remarketing business.
Use it as a local partner model, a white-label platform under your own brand, or as the technology layer behind your existing automotive business.
Who this is built for
CarGenius is for companies that want to operate a serious vehicle trading workflow without spending years building auction technology from scratch.
Auction Operators
Launch or improve timed auctions, buyer workflows and back-office operations.
Dealer Groups
Create your own branded auction channel for sourcing, wholesale or remarketing.
Leasing & Fleets
Improve vehicle disposal, buyer access, document workflows and sales visibility.
Local Partners
Build a local market operation with a proven technology and process foundation.
Model 1
Local Partner / Franchise
Run a local auction and remarketing business in your country or region using our technology, processes and market experience.
- ✓ Best for automotive entrepreneurs and dealer groups.
- ✓ You build the local supply and buyer network.
- ✓ We provide platform, workflows and operational support.
- ✓ Can include territorial focus or exclusivity by agreement.
Model 2
White-label Auction Platform
Use the CarGenius auction engine under your own logo, colours and domain while keeping your customer relationship.
- ✓ Best for existing brands, portals and dealer networks.
- ✓ Your brand, your domain, your customer base.
- ✓ We maintain the technology and platform updates.
- ✓ Faster and lower-risk than custom development.
Model 3
Data Products & APIs
Already have your own product? Extend it with data validation, valuation or auction data through specialised APIs.
- ✓ Vehicle Data Certificate API by CarGenius.
- ✓ Valuation API by CarGenius.
- ✓ Auction Data API through CarDataHub.
- ✓ Flexible integration into your existing stack.
Local Partner Model
Run a proven auction model under your own flag
For more than 20 years, we have been building and operating online car auction platforms across Europe. As a local partner, you leverage our technology and operating experience while focusing on building supply and demand in your market.
You stay close to suppliers, dealers and buyers. We help with the platform, workflows, integrations and continuous improvements.
What we provide
- ✓ Fully operational auction and remarketing platform.
- ✓ Playbooks for onboarding suppliers and buyers.
- ✓ Training and operational best practices.
- ✓ Technical maintenance and continuous upgrades.
- ✓ Data products and integrations where needed.
Good fit if you have
- ✓ Automotive, logistics, sales or business-development background.
- ✓ Access to dealers, suppliers, fleets or local automotive networks.
- ✓ People and time to actively build the local market.
White-label Platform
You own the brand, we run the engine
The white-label setup gives you a modern auction and remarketing platform under your own brand. To your users it feels like your internal product, while we provide the technology layer behind it.
This model is ideal for dealer groups, financial institutions, leasing companies and existing automotive portals that want to add an auction channel without creating a full software team.
What you get
- ✓ Branded platform with your logo, colours and domain.
- ✓ Auction catalogue, lot detail pages, bidding and buyer tools.
- ✓ Admin panel, roles, permissions and dealer management.
- ✓ Optional integrations: email, SMS, payments, logistics, accounting or APIs.
- ✓ Ongoing support, monitoring and technical upgrades.
Why companies choose this model
- ✓ Go live faster than building from scratch.
- ✓ Lower technical risk and lower upfront investment.
- ✓ Focus on supply, buyers and sales — not software maintenance.
What’s included in the CarGenius auction platform
When you take a partner or white-label option, you get more than a website. You get a complete toolkit for running a professional vehicle auction and remarketing workflow.
Inventory & sourcing
- ✓ Multi-supplier stock.
- ✓ B2B and B2C vehicle flows.
- ✓ Bulk imports from Excel, CSV or APIs.
- ✓ VIN, equipment and condition fields.
- ✓ Photo gallery and document handling.
Auction engine & buyer tools
- ✓ Timed auctions with countdowns.
- ✓ Autobid / max-bid logic.
- ✓ Bid history and buyer notifications.
- ✓ Favourites, watchlists and saved searches.
- ✓ Multi-language and multi-currency setup.
Back-office & integrations
- ✓ Admin, supplier and dealer roles.
- ✓ Dealer approvals and permissions.
- ✓ Invoicing and buyer fee logic.
- ✓ Logistics and document-status tracking.
- ✓ API access for partners and portals.
How a launch typically works
The exact process depends on your brand, market and integrations, but most projects follow a practical step-by-step path.
1
Discovery
We review your market, business model, vehicle volume, users and current systems.
2
Setup
We prepare the platform, domain, branding, languages, roles and project configuration.
3
Integrations
Supplier imports, email, SMS, logistics, payments or API integrations are connected where needed.
4
Go-live
We test workflows, onboard users and help you start operating the market.
How the platform looks in practice
Dealers get a clean, fast auction interface. Your team manages stock, auctions, buyers and operational workflows from a back-office panel.
Dealer-facing auction catalogue
Filter by brand, fuel, mileage, country and more. Designed for fast daily use by professional buyers.
Lot detail and bidding screen
Full vehicle specs, damage info, photo gallery and bidding tools, including autobid and fee breakdown.
Back-office: lot and auction management
Create auctions, import vehicles, edit pricing rules and publish cars to different buyer groups.
Back-office: dealers and performance
Manage dealers, permissions, limits and operational performance from one place.
Data Products
Need only data products instead of the full platform?
CarGenius also provides specialised automotive data products. Vehicle validation and valuation are available through CarGenius, while the dedicated Auction Data API is delivered through CarDataHub.
Vehicle Data Certificate API
Clean and standardise supplier vehicle data before it reaches your marketplace or auction workflow.
Valuation API
Estimate retail and wholesale price ranges based on comparable European market listings.
Auction Data API by CarDataHub
Structured European auction-feed data for portals, pricing tools and sourcing systems.
Not sure which model fits your market?
Tell us about your country, vehicle volume, current setup and business goals — we’ll help you decide between local partner, white-label platform or API-only integration.
Talk to our team